What is the 90 10 rule in fundraising?
Financial BlogJun-18 , 2026

The Fundraising 90/10 Rule: Why Most Donations Come From Few Donors

What is the 90/10 rule in fundraising, and how can it transform your nonprofit's strategy? This guide explains the Pareto Principle in fundraising, showing why 90% of donations come from 10% of donors, and provides actionable steps to identify, cultivate, and retain major gift donors for sustainable growth.